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Alex, a talented salesperson from Romania with a B1 level English background, works for a large tech company.
His HR manager, Julia, is seeking a solution since the company will cover the costs of Alex’s learning journey.
A generic solution for language learning, such as a platform, an app, language school, or tutoring.
A more professional solution focusing on teaching Business English.
Study topics such as “school subjects”, “ordering food”, and “holidays”.
(Time spent: 5 units)
Study a topic more suitable for a professional context, such as “negotiations,” in a general business setting.
(Time spent: 5 units)
Study the “negotiations” topic in a course called English for IT: Negotiation and Problem Solving, which is the industry in which Alex’s company operates.
(Time spent: 5 units)
Umm…
What has been learned can be applied, but Alex still has a lot of work to do in order to connect the dots.
Alex didn’t need to contemplate; he just needed to take action. The very next day, Alex could sell the company’s product more effectively. With this improved efficiency, he could use the remaining time to find more prospects for the company instead of piecing things together.
The company wasted time and money. However, now Alex can order food more efficiently and interact better at a restaurant.
The company wasted time and money. Alex invested an unnecessary amount of time and energy into acquiring generic and relatively unrelated knowledge.
Alex’s company reduced its expenditures, and Alex spent less time learning. No energy was expended on making a connection.
Alex can order food more efficiently and interact better at a restaurant.
Perhaps it wasn’t a very good investment…
Alex’s company, where Alex is already a highly skilled salesperson, now boasts a salesperson fluent in their industry’s language. This led to improved sales, and everyone made more money (except for the HR manager, Julia – sorry Julia).
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